How to Take Your Email Marketing to the Next Level

It's a fact that most leads don't buy on the first interaction with your brand. The process of nurturing leads is vital to your digital ecosystem because buying cycles differ across different the different industries, product and service categories. Lead nurturing is most easily accomplished through email marketing that has proven as the best cost efficient method. If you want to create an effective program for marketing via email, it is essential to ensure that your business is using the power of automation to its fullest. Implementing email best practices will enhance your strategies and provide a tangible ROI for your company. Whichever email program you use, such as Constant Contact Hubspot Pardot etc. It is crucial to nurture and segment your leads via email workflows. This will build stronger relationships and help move leads along the path to purchase. It's crucial to stay in the forefront of your prospects' minds and be able to contact them more than one time. Marketers have reported a revenue increase of 760% from the segmentation of campaigns. Segmentation allows you to collect information from people who would be interested in your service or products. How 5 How 3

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